Case studies appear here when an operator agrees to be named, photographed, and quoted with a specific outcome — not before. Until then, the work is private and reference-able on a call.
The discipline is simple: no anonymized clients posing as proof, no logos-only walls, no hand-wavy percentages. If a study is here, it's a real operator with a real name and a real outcome.
The current STR engagements are mid-build or under NDA. The named operators on the home page — Joe Hager — wrote that quote unprompted, after the system was live. The next studies will appear here the same way.
A case study should be a piece a buyer can hand to their CFO or their spouse and have it stand on its own. Anything less is filler.
Full name, business name, LinkedIn-link-able. No "a client in the southeast" or "a Fortune 500 we worked with" — anonymous studies look like fiction, because half the time they are.
"Reply time from 6 hours to under 2 minutes." "Reviews answered in 90 seconds, not 30." Not "increased efficiency" or "modernized operations" — those mean nothing.
Every number, every quote, every photo is approved by the operator before publication. If they ever ask for a change or pull, the page comes down. Their reputation is on the line, not just mine.
Including what didn't work, what we tried first, what got cut. A case study where everything went perfectly is a sales doc — not useful to anyone deciding whether to hire me.
If the workflow you're paying a person to manage falls in one of these areas, there's probably a build that already exists or is in flight that maps to your operation. References available on the discovery call.
A 30-minute call. Describe the operation you're trying to fix, and you'll get a candid read on whether a reference engagement maps to it — and if it does, who you can talk to.
Book a 30-min call →